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Business Research Methods (Paperback, 2nd edition)
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Business Research Methods (Paperback, 2nd edition)

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South Africa
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Bob Shop ID
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Business Research Methods will show your students how to undertake all parts of their research through this clear structured guide. Christina Quinlan's qualitative and holistic approaches are combined with William Zikmund's quantitative and advanced methods to give your students a broad spectrum of approaches for their research project. It is a comprehensive and interesting text that is essential reading for any business student taking a research methods module. Each stage of the research process is considered, including ethics and philosophical frameworks.

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SummaryBusiness Research Methods will show your students how to undertake all parts of their research through this clear structured guide. Christina Quinlan's qualitative and holistic approaches are combined with William Zikmund's quantitative and advanced methods to give your students a broad spectrum of approaches for their research project...
AuthorBarry Babin (Author), William Zikmund (Author), Christina Quinlan (Author), Jon Carr (Author), Mitch Griffin (Author)
PublisherCengage Learning (Emea) Ltd
Release date20190131
Pages416
ISBN1-4737-6035-6
ISBN 13978-1-4737-6035-6
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