Business-to-Business marketing - MAKHITHA,M

Business-to-Business marketing - MAKHITHA,M

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Product details

Condition
New
Location
South Africa
Product code
9781485121220
Bob Shop ID
650585508

Business-to-business marketing is the first B2B marketing book in South Africa written by local academics. Its content therefore includes material to which South African students of B2B marketing can relate more easily. This book is about businesses marketing their products and services to other businesses.

TITLE: Business-to-Business marketing

AUTHOR: MAKHITHA,M

SKU: 9781485121220

PUBLISHER: Juta & Company Ltd

DATE PUBLISHED: 01/11/2016

PLACE PUBLISHED: South Africa

PAGES: 352

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 148 mm x 210 mm x 15 mm

WEIGHT: 500 gr

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