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Summary | Business-to-business marketing is the first B2B marketing book in South Africa written by local academics. Its content therefore includes material to which South African students of B2B marketing can relate more easily... |
Author | Mercy Makhitha (Editor), Michael Cant (Editor), Danie Theron (Editor) |
Publisher | Juta Legal and Academic Publishers |
Release date | 20170115 |
Pages | 332 |
ISBN | 1-4851-2122-1 |
ISBN 13 | 978-1-4851-2122-0 |