Business-to-business Marketing, second edition

Business-to-business Marketing, second edition

Secondhand 1 available
Indicative market price: R530.00
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Product details

Condition
Secondhand
Location
South Africa
Bob Shop ID
653115108


Product Description:
Business-to-Business Marketing is a practical guide that explores how companies can build strong relationships, create value, and drive growth in B2B markets. It covers key topics such as buyer behavior, segmentation, branding, digital strategies, and sales management, making it an essential resource for students and professionals alike.

Why Its a Good Book:
It simplifies complex B2B concepts into clear, actionable insights, blends theory with real-world examples, and equips readers with strategies to compete effectively in todays competitive business environment.




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