Cases in Electronic Commerce - Sid Huff

Cases in Electronic Commerce - Sid Huff

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New
Location
South Africa
Product code
9780071123525
Bob Shop ID
632646423

Features a collection of 25 case studies written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides detail on the implications associated with e-commerce initiatives. It allows students to appreciate the challenges faced when launching an e-commerce-based business.

TITLE: Cases in Electronic Commerce

AUTHOR: Sid Huff

SKU: 9780071123525

PUBLISHER: McGraw-Hill Education - Europe

DATE PUBLISHED: 01/11/2001

PLACE PUBLISHED: United Kingdom

PAGES: 360

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 189 mm x 231 mm x 17 mm

WEIGHT: 722 gr

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