Chelsea Home Shirt 2013/14

adidas and Chelsea Football Club have revealed the new kit for the forthcoming 2013/14 kit and it’s blue! Following on from the groundbreaking teaser campaign, entitled, ‘it’s blue. What else matters?’ the new kit takes inspiration from past legendary shirts worn by Chelsea greats and the club crest reverts back to a four colour design.

The launch took the sporting world by storm. The teaser video of Chelsea FC’s stars showing what it means to be committed to the club received over 1.5 million hits on YouTube worldwide.

A spokesperson from adidas, commented: “We’ve seen what it truly means to be blue from the Chelsea fans. We started with the insight that Chelsea is the only club that can own blue as a colour in the Premier League ¿ it is their song after all.

The traditionally styled blue kit features the latest adidas technologies to ensure that it not only evokes the meaning of being a true blue but gives CFC an edge on the pitch.

Adidas ClimaCool technology provides a mixture of heat and moisture controlling materials, ventilation channels and 3D fabrics to improve air flow to the skin in key heat zones.

The kits are scheduled to hit the South African market early July 2013.