Citizen Hearst by W.A. Swanberg

William Randolph Hearst: just a name today, but once the mightiest force in American journalism. His income was $15 million a year (when it meant something)--yet he teetered constantly on the brink of financial disaster. He was a paradox: conservative on some issues, a radical reformer on others (he advocated eight-hour work days and women's rights).

He fanned the flames that led to our war with Spain (to boost his newspaper circulation, detractors said). He built a remarkable castle on the Pacific coast, now one of California's largest tourist attractions. He played politics, made movies, left his heirs a communications empire...but until this book no one had taken his measure.