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Commitment-led marketing - HOFMEYR,J
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Commitment-led marketing - HOFMEYR,J

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Aristata Boekwinkels1529
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Product details

Condition
New
Location
South Africa
Product code
9780702162152
Bob Shop ID
632681992

Keeping and gaining market share is what most businesses strive for in the race to make brands profitable. In a hugely competitive world customer loyalty has become a key area for concern.

TITLE: Commitment-led marketing

AUTHOR: HOFMEYR,J

SKU: 9780702162152

PUBLISHER: Juta Academic

DATE PUBLISHED: 03/01/2003

PLACE PUBLISHED: South Africa

PAGES: 306

BINDING: Book

LANGUAGE: English

DIMENSIONS: 168 mm x 245 mm x 15 mm

WEIGHT: 500 gr

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