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Keeping and gaining market share is what most businesses strive for in the race to make brands profitable. In a hugely competitive world customer loyalty has become a key area for concern.
TITLE: Commitment-led marketing
SKU: 9780702162152
PUBLISHER: Juta Academic
DATE PUBLISHED: 03/01/2003
PLACE PUBLISHED: South Africa
PAGES: 306
BINDING: Book
LANGUAGE: English
DIMENSIONS: 168 mm x 245 mm x 15 mm
WEIGHT: 500 gr
