Communication research - G.M. du Plooy

Communication research - G.M. du Plooy

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New
Location
South Africa
Product code
9780702177101
Bob Shop ID
644018261

The research techniques and methods discussed are applied to researching advertising mass-media audiences mass-media efficiency and organisational and development contexts.

TITLE: Communication research

AUTHOR: G.M. du Plooy

SKU: 9780702177101

PUBLISHER: Juta & Company Ltd

DATE PUBLISHED: 10/10/2011

PLACE PUBLISHED: South Africa

PAGES: 446

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 148 mm x 210 mm x 15 mm

WEIGHT: 500 gr

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