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Communication Research - Techniques, Methods And Applications (Paperback, 2nd Revised edition) - G.M
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Communication Research - Techniques, Methods And Applications (Paperback, 2nd Revised edition) - G.M

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9780702177101
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The research techniques and methods discussed are applied to researching advertising, mass-media audiences, mass-media efficiency and organisational and development contexts. The research problems or issues addressed are also relevant to other communication fields, including political, government, marketing, intercultural, health and interpersonal and small-group communication, plus information and communications technology.

This second edition elaborates on the application of additional measurement scales and of content analysis. It contains more practical examples of the application of scientific criteria and it includes additional marginal notes that facilitate the comprehension of key concepts.

 
By: G.M. du Plooy
Pages: 460
Publisher: Juta Legal and Academic Publishers
Format: Paperback
Isbn: 0-7021-7710-5
Isbn13: 978-0-7021-7710-1

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item arrived in good condition and on time....thanx u plenty.
19 Mar 2012