Competitive Intelligence - Michelle Cook, Curtis W. Cook

Title: Competitive Intelligence

Sub Title: Create an Intelligent Organization and Compete to Win

Author: Michelle Cook,Curtis W. Cook

Publisher: Kogan Page

Year: 2000

Number of pages: 263

ISBN: 9780749433123

Synopsis: Competitive intelligence and analysis are essential elements of any business' marketing strategy in today's competitive marketplace. In order to understand the business environment and make effective business decisions, you must gather and analyze information on your customers, suppliers, distributors and retailers as well as your competitors. Competitive Intelligence will show you, from an international perspective, how to plan, prepare and implement an efficient CI system. Advice is provided on time-saving, avoiding information overload, vital technological assistance, internet and electronic databases, setting up an Intelligence Library, data mining, budget constraints and legal considerations.

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