Connected Marketing - KIRBY,J

Connected Marketing - KIRBY,J

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Condition
New
Location
South Africa
Product code
9780750666343
Bob Shop ID
631689979

Talks about the state of the art in viral buzz and word-of-mouth marketing. This work shows how businesses can harness connectivity between clients customers and consumers as powerful marketing media for driving demand. It focuses on the consumer to consumer approach to marketing: word of mouth.

TITLE: Connected Marketing

AUTHOR: KIRBY,J

SKU: 9780750666343

PUBLISHER: Taylor & Francis Ltd

DATE PUBLISHED: 09/11/2005

PLACE PUBLISHED: United Kingdom

PAGES: 320

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 159 mm x 235 mm

WEIGHT: 499 gr

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