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Talks about the state of the art in viral buzz and word-of-mouth marketing. This work shows how businesses can harness connectivity between clients customers and consumers as powerful marketing media for driving demand. It focuses on the consumer to consumer approach to marketing: word of mouth.
TITLE: Connected Marketing
AUTHOR: KIRBY,J
SKU: 9780750666343
PUBLISHER: Taylor & Francis Ltd
DATE PUBLISHED: 09/11/2005
PLACE PUBLISHED: United Kingdom
PAGES: 320
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 159 mm x 235 mm
WEIGHT: 499 gr