| Main centres: | 1-3 business days |
| Regional areas: | 3-4 business days |
| Remote areas: | 3-5 business days |
Focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them what captures their attention and what retains their loyalty. This book offers a business approach designed to help students apply consumer behavior principles to their studies in business and marketing.
TITLE: CONSUMER BEHAVIOR 10E
AUTHOR: BLACKWELL,R
SKU: 9780324378320
PUBLISHER: Cengage Learning Inc
DATE PUBLISHED: 29/12/2005
BINDING: Paperback / softback
DIMENSIONS: 216 mm x 272 mm x 28 mm
CONDITION: New