CONSUMER BEHAVIOR 10E - BLACKWELL,R

CONSUMER BEHAVIOR 10E - BLACKWELL,R

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Product details

Condition
New
Location
South Africa
Product code
9780324378320
Bob Shop ID
676586991

Focuses on why as well as how consumers make specific decisions and behave in certain ways - what motivates them what captures their attention and what retains their loyalty. This book offers a business approach designed to help students apply consumer behavior principles to their studies in business and marketing.

TITLE: CONSUMER BEHAVIOR 10E

AUTHOR: BLACKWELL,R

SKU: 9780324378320

PUBLISHER: Cengage Learning Inc

DATE PUBLISHED: 29/12/2005

BINDING: Paperback / softback

DIMENSIONS: 216 mm x 272 mm x 28 mm

CONDITION: New

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