Consumer Behavior: Building Market Strategy - Delbert I. Hawkins

Consumer Behavior: Building Market Strategy - Delbert I. Hawkins

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New
Location
South Africa
Product code
9780071315128
Bob Shop ID
620232460

Provides students with an understanding of consumer behavior. This title states that knowledge of the factors that influence consumer behavior can with practice be used to develop sound marketing strategy. It integrates theory strategy-based examples and application.

TITLE: Consumer Behavior: Building Market Strategy

AUTHOR: Delbert I. Hawkins

SKU: 9780071315128

PUBLISHER: McGraw-Hill Education - Europe

DATE PUBLISHED: 16/03/2012

PLACE PUBLISHED: United States

PAGES: 832

BINDING: CD-Extra

LANGUAGE: English

DIMENSIONS: 211 mm x 262 mm x 31 mm

WEIGHT: 1499 gr

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