Consumer Behavior Global Edition - Leon G. Schiffman

For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning development and implementation of marketing strategies. MyMarketingLab for Consumer Behavior is a total learning package. MyMarketingLab is an online homework tutorial and assessment program that truly engages students in learning. Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyMarketingLab an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has it will be on the inside back cover of the book. 3. If you have a course ID but no access code you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9780273787419) 4. If your lecturer is using the MyLab and you would like to purchase the product... Go to www.MyMarketingLab.com to buy access to this interactive study programme. For educator access contact your Pearson representative. To find out who your Pearson representative is visit www.pearsoned.co.uk/replocator

TITLE: Consumer Behavior Global Edition

AUTHOR: Leon G. Schiffman

SKU: 9780273787136

PUBLISHER: Pearson Education Limited

DATE PUBLISHED: 28/04/2014

PLACE PUBLISHED: United Kingdom

PAGES: 496

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 216 mm x 276 mm x 16 mm

WEIGHT: 988 gr