Consumer Behavior International Edition - Wayne Hoyer - 9780324834277

Consumer Behavior International Edition - Wayne Hoyer - 9780324834277

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South Africa
Product code
9780324834277
Bob Shop ID
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Suitable for marketing psychology or social sciences courses at the undergraduate or graduate level this book combines a foundation in key concepts with practical focus on real-world applications for business environment.

TITLE: Consumer Behavior International Edition

AUTHOR: Wayne Hoyer

SKU: 9780324834277

PUBLISHER: Cengage Learning Inc

DATE PUBLISHED: 08/02/2009

PLACE PUBLISHED: United States

PAGES: 672

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 204 mm x 254 mm x 22 mm

WEIGHT: 1130 gr

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