Consumer Behavior International Edition - Wayne Hoyer

Consumer Behavior International Edition - Wayne Hoyer

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New
Location
South Africa
Product code
9781133274490
Bob Shop ID
631640503

Covers key concepts from marketing psychology sociology and anthropology with a practical focus on real-world applications for business environment. This title incorporates advanced research and business practices including extensive coverage of social media influences emerging neuroscience findings and emotion in consumer decision making.

TITLE: Consumer Behavior International Edition

AUTHOR: Wayne Hoyer

SKU: 9781133274490

PUBLISHER: Cengage Learning Inc

DATE PUBLISHED: 10/08/2012

PLACE PUBLISHED: United States

PAGES: 560

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 217 mm x 275 mm x 18 mm

WEIGHT: 1120 gr

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