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Covers key concepts from marketing psychology sociology and anthropology with a practical focus on real-world applications for business environment. This title incorporates advanced research and business practices including extensive coverage of social media influences emerging neuroscience findings and emotion in consumer decision making.
TITLE: Consumer Behavior International Edition
AUTHOR: Wayne Hoyer
SKU: 9781133274490
PUBLISHER: Cengage Learning Inc
DATE PUBLISHED: 10/08/2012
PLACE PUBLISHED: United States
PAGES: 560
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 217 mm x 275 mm x 18 mm
WEIGHT: 1120 gr