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Consumer Behaviour: A South African Perspective - Y. Gowpall
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Consumer Behaviour: A South African Perspective - Y. Gowpall

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Product details

Condition
New
Location
South Africa
Product code
9780627040214
Bob Shop ID
631684112

Consumer Behaviour as a field of study has grown significantly due to the increased influence of consumers in the market. There has been a corresponding transitional shift from a business-to-consumer approach to a consumer-to-business one

TITLE: Consumer Behaviour: A South African Perspective

AUTHOR: Y. Gowpall

SKU: 9780627040214

PUBLISHER: Van Schaik Publishers

DATE PUBLISHED: 20230103

PLACE PUBLISHED: South Africa

PAGES: 410

DIMENSIONS: 245x170

WEIGHT: 500

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