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The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data
TITLE: Consumer Behaviour and Analytics
AUTHOR: Andrew Smith
SKU: 9781032388342
PUBLISHER: Taylor & Francis Ltd
DATE PUBLISHED: 20231108
PLACE PUBLISHED: United Kingdom
PAGES: 214
DIMENSIONS: 234x156
WEIGHT: 430