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The study of consumer behaviour provides invaluable insight into consumer information processing decision-making and buying patterns regardless of generation or culture. It therefore should form a critical part of marketing plans strategies public policy and ethics and has a considerable impact on business decisions.
TITLE: Consumer behaviour
AUTHOR: BRIJBAL,S
SKU: 9781485102557
PUBLISHER: Juta & Company Ltd
DATE PUBLISHED: 27/01/2015
PLACE PUBLISHED: South Africa
PAGES: 464
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 148 mm x 210 mm x 15 mm
WEIGHT: 500 gr