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Consumer Behaviour - Building Marketing Strategy ~ Hawkins / Best / Coney

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R195.00
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KBA Books etc572
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Condition
Secondhand
Location
South Africa
Bob Shop ID
657100445

CONSUMER BEHAVIOR Building Marketing Strategy ~ Hawkins / Best / Coney

Large (almost A4) heavy glossy hard cover
Excellent condition 

A cornerstone text in marketing education, this hefty and visually engaging volume unpacks the psychology behind consumer choices and how businesses can harness that insight to build powerful strategies. From cultural influences to decision-making models, its a comprehensive guide to understanding what drives people to buy and how to meet them there. This large-format hardcover is in excellent condition, making it ideal for students, professionals, or collectors seeking a clean, durable copy.

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