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Consumer Behaviour: Understanding Consumer Psychology and Marketing sheds more light on this dynamic field of study by focusing on how both internal and external factors impact the consumer decision making process.
TITLE: Consumer Behaviour
AUTHOR: MPINGANJIRA
SKU: 9780195999327
PUBLISHER: Oxford University Press Southern Africa
DATE PUBLISHED: 03/09/2013
PLACE PUBLISHED: South Africa
PAGES: 480
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 148 mm x 210 mm x 15 mm
WEIGHT: 500 gr