Consumer Behaviour - MPINGANJIRA

Consumer Behaviour - MPINGANJIRA

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Product details

Condition
New
Location
South Africa
Product code
9780195999327
Bob Shop ID
652042513

Consumer Behaviour: Understanding Consumer Psychology and Marketing sheds more light on this dynamic field of study by focusing on how both internal and external factors impact the consumer decision making process.

TITLE: Consumer Behaviour

AUTHOR: MPINGANJIRA

SKU: 9780195999327

PUBLISHER: Oxford University Press Southern Africa

DATE PUBLISHED: 03/09/2013

PLACE PUBLISHED: South Africa

PAGES: 480

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 148 mm x 210 mm x 15 mm

WEIGHT: 500 gr

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