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Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being.
TITLE: Consumer Psychology
AUTHOR: Cathrine Jansson-Boyd
SKU: 9780335229284
PUBLISHER: Open University Press
DATE PUBLISHED: 01/01/2010
PLACE PUBLISHED: United Kingdom
PAGES: 312
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 170 mm x 241 mm x 14 mm
WEIGHT: 1 gr