Consumer Psychology - Cathrine Jansson-Boyd

Consumer Psychology - Cathrine Jansson-Boyd

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Location
South Africa
Product code
9780335229284
Bob Shop ID
632654896

Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being.

TITLE: Consumer Psychology

AUTHOR: Cathrine Jansson-Boyd

SKU: 9780335229284

PUBLISHER: Open University Press

DATE PUBLISHED: 01/01/2010

PLACE PUBLISHED: United Kingdom

PAGES: 312

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 170 mm x 241 mm x 14 mm

WEIGHT: 1 gr

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