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SKU: 9780335229284 Title: Consumer Psychology - Cathrine Jansson-Boyd Author: Cathrine Jansson-Boyd Description: Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being. Publisher: Open University Press Pagination: 312 Language: English Subject: Psychology Format: Paperback / softback Country: United Kingdom Date: 01/01/2010 Product: Psychology: Textbooks & Study Guides Weight: 1 gr Dimensions: 170 mm x 241 mm x 14 mm
