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Offers a treatment of consumer psychology which is directly related to the concerns of marketing management especially in terms of market segmentation product positioning and new product development. This edition also includes end-of-chapter questions and suggested further reading.
TITLE: Consumer Psychology for Marketing
AUTHOR: Stephen Brown
SKU: 9781861523716
PUBLISHER: Cengage Learning EMEA
DATE PUBLISHED: 25/06/1998
PLACE PUBLISHED: United Kingdom
PAGES: 260
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 188 mm x 238 mm x 20 mm
WEIGHT: 635 gr