Consumer Psychology for Marketing - Stephen Brown

Consumer Psychology for Marketing - Stephen Brown

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Condition
New
Location
South Africa
Product code
9781861523716
Bob Shop ID
632671915

Offers a treatment of consumer psychology which is directly related to the concerns of marketing management especially in terms of market segmentation product positioning and new product development. This edition also includes end-of-chapter questions and suggested further reading.

TITLE: Consumer Psychology for Marketing

AUTHOR: Stephen Brown

SKU: 9781861523716

PUBLISHER: Cengage Learning EMEA

DATE PUBLISHED: 25/06/1998

PLACE PUBLISHED: United Kingdom

PAGES: 260

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 188 mm x 238 mm x 20 mm

WEIGHT: 635 gr

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