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CONSUMER PSYCHOLOGY SEE NEW ED - JANSSON-BOYD,CV

Name: CONSUMER PSYCHOLOGY SEE NEW ED - JANSSON-BOYD,CV
SKU: 9780335229284
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New

Location

South Africa

Product code

9780335229284

Bob Shop ID

672604014

Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being.

TITLE: CONSUMER PSYCHOLOGY SEE NEW ED

AUTHOR: JANSSON-BOYD,CV

SKU: 9780335229284

PUBLISHER: Open University Press

DATE PUBLISHED: 01/01/2010

BINDING: Paperback / softback

DIMENSIONS: 170 mm x 241 mm x 14 mm

CONDITION: New

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