Contemporary Advertising - William F. Arens

Contemporary Advertising - William F. Arens

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Condition
New
Location
South Africa
Product code
9780071318389
Bob Shop ID
631656824

Presents advertising from the creative stand-point and the authors draw from their industry experience to lend life to the examples. This book continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

TITLE: Contemporary Advertising

AUTHOR: William F. Arens

SKU: 9780071318389

PUBLISHER: McGraw-Hill Education - Europe

DATE PUBLISHED: 01/12/2012

PLACE PUBLISHED: United States

PAGES: 736

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 228 mm x 276 mm x 25 mm

WEIGHT: 1503 gr

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