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Covers various buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; and the green and the global consumer. This book locates the development of both marketing ideas and applications within the wider global social and economic contexts.
TITLE: Contemporary Issues in Marketing and Consumer Behaviour
AUTHOR: Elizabeth Parsons
SKU: 9780750687393
PUBLISHER: Taylor & Francis Ltd
DATE PUBLISHED: 17/03/2009
PLACE PUBLISHED: United Kingdom
PAGES: 232
BINDING: Hardback
LANGUAGE: English
DIMENSIONS: 191 mm x 248 mm
WEIGHT: 460 gr
