Contemporary Issues in Marketing and Consumer Behaviour - Elizabeth Parsons

Contemporary Issues in Marketing and Consumer Behaviour - Elizabeth Parsons

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Covers various buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; and the green and the global consumer. This book locates the development of both marketing ideas and applications within the wider global social and economic contexts.

TITLE: Contemporary Issues in Marketing and Consumer Behaviour

AUTHOR: Elizabeth Parsons

SKU: 9780750687393

PUBLISHER: Taylor & Francis Ltd

DATE PUBLISHED: 17/03/2009

PLACE PUBLISHED: United Kingdom

PAGES: 232

BINDING: Hardback

LANGUAGE: English

DIMENSIONS: 191 mm x 248 mm

WEIGHT: 460 gr

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03 Aug 2024