Contemporary retail and marketing case studies - C. Nieuwenhuizen

Contemporary retail and marketing case studies - C. Nieuwenhuizen

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Condition
New
Location
South Africa
Product code
9781485102151
Bob Shop ID
620272751

This new edition of Contemporary Retail and Marketing Case Studies is a collection of 34 studies of retail and marketing operations as told by individual companies. Small medium and larger companies relate the challenges they have faced and how they overcame them and share their successes and frustrations in a frank and open manner.

TITLE: Contemporary retail and marketing case studies

AUTHOR: C. Nieuwenhuizen

SKU: 9781485102151

PUBLISHER: Juta & Company Ltd

DATE PUBLISHED: 16/01/2017

PLACE PUBLISHED: South Africa

PAGES: 272

BINDING: Paperback / softback

LANGUAGE: English

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