This item has closed 2 buyers bought 2 items
Similar products
Contemporary Retail And Marketing Case Studies (Paperback, 2nd Edition)
New
Indicative market price: R346
R279.00
19% OFF
Closed
21 Feb 18 01:17
Shipping
Standard courier shipping from R30
R30 Standard shipping using one of our trusted couriers applies to most areas in South Africa. Some areas may attract a R30 surcharge. This will be calculated at checkout if applicable.
Check my rate
Check my rate
Ready to ship in
The seller has indicated that they will usually have this item
ready to ship within 3 business days. Shipping time depends on your delivery address. The most
accurate delivery time will be calculated at checkout, but in
general, the following shipping times apply:
Standard Delivery
| Main centres: | 1-3 business days |
| Regional areas: | 3-4 business days |
| Remote areas: | 3-5 business days |
Get it now, pay later
Seller
Loot(Blacklisted)
Buyer Protection
Product details
Condition
New
Location
South Africa
Customer ratings:
Product code
PPVV-4594-G890
Bob Shop ID
270528060
This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 24 hours
This new edition of Contemporary Retail and Marketing Case Studies is a collection of 34 studies of retail and marketing operations as told by individual companies.
Small, medium and larger companies relate the challenges they have faced and how they overcame them, and share their successes and frustrations in a frank and open manner. Each case is unique in its own way and addresses issues which are pertinent and relevant to the South African retail and marketing environment.
The value of this collection is that:
- It provides a variety of cases that together offer insight into the marketing challenges faced by local businesses
- It offers a South African perspective on how to overcome these issues
- It is written from the viewpoint of the entrepreneur or business executive
- It provides practical insights which support work-integrated learning.
This book is a must-read for scholars, students and people concerned with the retail and marketing industry.
Features
| Summary | This new edition of Contemporary Retail and Marketing Case Studies is a collection of 34 studies of retail and marketing operations as told by individual companies... |
| Author | C. Nieuwenhuizen (Editor), C. H. van Heerden (Editor) |
| Publisher | Juta Legal and Academic Publishers |
| Release date | 20170116 |
| Pages | 270 |
| ISBN | 1-4851-0215-4 |
| ISBN 13 | 978-1-4851-0215-1 |