Contemporary Retail And Marketing Case Studies (Paperback)

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This engaging collection of case studies provides students with an insight into the world of business in South Africa. It offers undergraduate students a practical view of marketing and management issues that many students might not have been exposed to. Written by entrepreneurs and business executives, the collection provides a unique 'inside' perspective on issues that challenge the local business community and highlights some of the successes, frustrations and challenges that are common in business today.