Made from cold forged stainless steel for improved strength and scratch-resistance.
The Apple Watch features a crystal clear sapphire display.
Sapphire is the strongest transparent material on the planet - giving you confidence and peace of mind that the display wont nick or stratch during everyday use.
The Apple Watch's style is complimented by the range of straps available:
Link Bracelet
Milanese Loop
Modern Buckle
Leather Loop
Classic Buckle
The Apple Watch Sport is available in 10 Models and 2 different anodized aluminium cases.
The cases have been designed and manufactured to extra strong and as lightweight as possible.
The colourful wrist bands which are made of High Performance fluoroelastomer are light, soft and extremely flexible - not to mention the 5 vibrant colours.
The Apple Watch Sport is completed by an Ion-X Glass display which has been treated for improved durability, strength and scratch-resistance.
The Edition collection features 8 elegant expressions of Apple Watch. Each has a watch case crafted from 18-karat gold has been speicialy developed by metallurgiststo be up to twice as hard as standard 18-karat gold.
Have a new kind of conversation with the Apple Watch. When you press two fingers on the screen, the built-in heart rate sensor records and sends your heartbeat to the contact of your choice.
You can also tap out vibration patterns and send them to friends and family while you are on the go.
Your close friends will always be easily contactable by a single push away.
To keep you motivated, the Apple Watch gives you polite reminders after prolonged periods of inactivity - letting you know its time to get moving.
The most important feature of the Apple Watch is that it is first an foremost, a premium timepiece.
The Apple Watch allows a variety of Watch Faces to suite any taste.
The watch face also displays weather information, such as the forecast and sunrise and sunset times.
A quick swipe on the face gives you a summary of your agenda for the day, current sports scores and other useful information for when you are on the go.
The Activity App gives you a simple visual representation of your daily activities.
The 3 rings above represent moving time, standing time and exercise time so that you can easily compare your activity levels throughout the day.
The Activity App works in conjunction with the newly developed Health Suite in iOS 8 to keep you up to date on your fitness levels.
To keep you motivated, the Apple Watch gives you polite reminders after prolonged periods of inactivity - letting you know its time to get moving.