Convince Them in 90 Seconds or Less: Make Instant Connections That Pay Off in Business and in Life
Published by Workman Publishing Company, 2010, softcover, 295 pages, condition: as new.
Now in paperback, revised throughout, with a timely new chapter and title
The original How to Connect in Business in 90 Seconds or Less received praise such as: "Nick Boothman's brilliant stroke is to guarantee that within the first 90 seconds of meeting someone you'll be communicating like old trusted friends. But he doesnt stop there. This book shows how to turn those instant connections into long-lasting, productive business relationships."Marty Edelston, publisher, BottomLine/Personal. And: "Success in business depends on effectively communicating ideas, at least as much as thinking them up, and Boothman tells us how to do that."Matthew Bishop, The Economist.
Boothman's message is central, and in this current business climate, critical: whether selling, interviewing, or motivating a team, success depends on convincing the other personand the quickest and best way to do that is through what he calls "rapport by design." Using the science of Neuro-Linguistic Programming (built upon body language, attitude, voice, and synchronizing behavior), Boothman shows how to create a winning first impression and, within 90 seconds, a lasting trust. Then, when those 90 seconds are up, he shows how to master the people-to-people skills that are essential to an ongoing business relationship. A new chapter added just for the paperback serves as a communication primerdrawing on his years in advertising, Boothman reveals how to make your message stand out and stick in a world that's already glutted with information.
Persuade a client to buy what you're selling. Energize the boss to act on your ideas. Rally the staff to see themselves as members of your team. No matter what the situation, success in business depends on having effective relationships. Nicholas Boothman's first book, How to Make People Like You in 90 Seconds or Less, is "Dale Carnegie for a rushed era" (The New York Times). It has 87,000 copies in print, reprints continuously, and remains in hardcover. Now Boothman brings his innovative system of forging instant connections to the workplace.
This is a book that deals not only with the importance of making a great first impression, but also with ongoing business relationships. Based on the breakthrough idea of "rapport by design," HOW TO CONNECT IN BUSINESS IN 90 SECONDS OR LESS shows how to mine the potential in every situation, from an accidental meeting at the water cooler, to a brainstorming session, to a formal presentation before a large group. It digs into the fundamentals of Persuasion, Purpose, and Personality to get to the basis of self-confidence and effective communication. It covers the traditional business concerns of team building, e-mail and phone relationships, and managing up and managing down. And throughout, creative exercises make the ideas come alive, including "Evaporating Fear," "Making Your Own Good Luck," "Creating Your Ten-Second Commercial," and "Packaging Your Personality."
