Main centres: | 1-3 business days |
Regional areas: | 3-4 business days |
Remote areas: | 3-5 business days |
This volume examines analyzes and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A structural change culture change innovation new leadership downsizing global expansion competition ethical decision-making political action and employee engagement.
TITLE: Corporate Communication
AUTHOR: Michael B. Goodman
SKU: 9781433119255
PUBLISHER: Peter Lang Publishing Inc
DATE PUBLISHED: 17/12/2014
PLACE PUBLISHED: United States
PAGES: 229
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 180 mm x 255 mm
WEIGHT: 470 gr