Corporate Communication - Michael B. Goodman

Corporate Communication - Michael B. Goodman

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New
Location
South Africa
Product code
9781433119255
Bob Shop ID
620271876

This volume examines analyzes and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A structural change culture change innovation new leadership downsizing global expansion competition ethical decision-making political action and employee engagement.

TITLE: Corporate Communication

AUTHOR: Michael B. Goodman

SKU: 9781433119255

PUBLISHER: Peter Lang Publishing Inc

DATE PUBLISHED: 17/12/2014

PLACE PUBLISHED: United States

PAGES: 229

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 180 mm x 255 mm

WEIGHT: 470 gr

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