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Shows readers the importance of creating a coordinated corporate communication system and describes how organizations benefit from important strategies and tools to stay ahead of the competition. This book features cases that provide readers with the opportunity to participate in decisions that managers had to make on a variety of real problems.
TITLE: Corporate Communication
AUTHOR: Paul A. Argenti
SKU: 9780071276153
PUBLISHER: McGraw-Hill Education - Europe
DATE PUBLISHED: 01/03/2009
PLACE PUBLISHED: United States
PAGES: 288
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 187 mm x 233 mm x 12 mm
WEIGHT: 512 gr