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Covers such topics as: why corporate reputation matters the increase in reputation loss threats to corporate reputation monitoring reputation threats online and offline the key role of leadership in reputation recovery and making corporate reputation immune from threats.
TITLE: Corporate Reputation
AUTHOR: Professor Ronald J. Burke
SKU: 9780566092053
PUBLISHER: Taylor & Francis Ltd
DATE PUBLISHED: 28/04/2011
PLACE PUBLISHED: United Kingdom
PAGES: 356
BINDING: Hardback
LANGUAGE: English
DIMENSIONS: 173 mm x 244 mm
WEIGHT: 748 gr
