Crafty Stuff: Book: The Psychology of Customer Service: Dr Brian Jude. BARGAIN
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The purpose of this book , is to make sure that the customer really is the KING.Customer Service has become the buzzword of the Nineties and into the new millennium. Everyone talks about it…and precious few get it right. The standard of service within South Africa today can be rated as indifferent at best, or very poor, to be brutally frank. The general trend is to treat the customer like a third class slave, as opposed to a king.
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