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Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world.
TITLE: Creating a Brand Identity: A Guide for Designers
AUTHOR: Catharine Slade-Brooking
SKU: 9781780675626
PUBLISHER: Laurence King Publishing
DATE PUBLISHED: 01/12/2015
PLACE PUBLISHED: United Kingdom
PAGES: 160
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 192 mm x 228 mm x 15 mm
WEIGHT: 490 gr