Creating Brand Loyalty Paperback

Creating Brand Loyalty Paperback

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South Africa
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Bob Shop ID
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Creating Brand Loyalty:

                                 The Management of Power Positioning and Really Great Advertising by Michael W. Maloney and Richard D. Czerniawski

  Paperback

product in good condition

The vast majority of ads are mediocre -- but don't blame it on your ad agency. Blame it on yourself. This is the eye-opening advice of advertising experts Czerniawski and Maloney. They explain that most ad and marketing managers don't understand their own responsibilities in the ad creation process -- or how to marriage the delicate relationship with their agency.

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