Name: Creative Confidence: Unleashing the Creative Potential Within Us All
SKU: su1s4
Price: 350.00 ZAR
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Creative Confidence: Unleashing the Creative Potential Within Us All

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Published by Crown Business, 2013, hardcover, illustrated, 288 pages, condition; as new.

IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselli ng The Art of Innovation , have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us.

Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.

I liked this book! How could I not, it's exactly my kind of thing - design, education, problem-solving, creativity. That sums up some of my favorite topics pretty neatly. I am between rating the book a 3 and a 4, because it was indeed inspiring and thought-provoking.
To give props where they are due - there are lots of great stories in this book. IDEO success stories, D-School success stories, IDEO-influenced success stories, D-School inspired success stories, and...repeat. I mean, it's cool! The stories are cool.

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