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Everyone wants to know: What does it take to reach success in business the kind of success that lasts? It all comes down to a solid grasp of the fundamentals of businessthe same kind that are taught to MBA students in many of the world's most prestigious business schools.
The comprehensive 5-part, 60-lecture video course, is designed to give you a detailed look at a particular skill in:
Strategy | Operations | Finance and Accounting | Organizational Behaviour | Marketing.
Here in one place is an authoritative guide to the five essential disciplines that everyone, entry-level employees and CEOs alike, needs to master in order to reap rewards in today's complex marketplace.
In each part, you'll learn about everything from key terms and methodologies to research-backed strategies and case studies involving some of the world's most influential companies.
Part One: Strategy
Now you can learn straight from an award-winning business instructor the secrets to developing, executing, and managing powerful business strategies with Critical Business Skills: Strategy. Award-winning Professor Robertos 12 lectures provide you with a research-based framework for understanding how strategy works and how to apply it.
Part Two: Operations
In Prof. Goldsby's 12 thorough lectures, you'll explore a range of topics related to supply chains and logistics, including inventory management; performance measurement; new trends in, and research on, strategies to enhance agility and sustainability; internal and external resources companies use to mitigate risk and thrive; and much more.
An expert in Six Sigma techniques and logistics management, he delivers fascinating insights into why operations is the key (and often overlooked) component of success in business, and how it can help your companywhether you're looking to eliminate waste from processes, measure your operational performance more effectively, or ensure that your business strategy covers the supply and demand requirements of your organization.
Part Three: Finance and Accounting
To succeed as a businessperson in today's fast-paced, global marketplace, one of the essential business skills you need to masterwhether you're a top-level manager, an investor, or an entrepreneuris a firm grasp of how finance and accounting work.
Knowing the fundamentals of finance and accountingkey terms, concepts, methodologies, real-world examples, and applicationsis knowledge that can make all the difference in making wise decisions, whether you're looking to raise capital for a bold new venture, value once-in-a-lifetime stocks, or build a better investment portfolio.
These 12 informative lectures make a seemingly intimidating topic accessible to learners from all backgrounds, and will help you hone the critical skills you need to finally master the fundamentals of business. With the guidance of award-winning Prof. Sussman, you'll soon discover the confidence to understand, interpret, and learn from the vital financial data in your professional and personal life.
Part Four: Organizational Behaviour
You have your product, you've developed your business plan for selling that product, and you've spent invaluable time and money securing the top talent to help you reach your goals. It's all smooth sailing from here, right?
Unfortunately, it turns out that some of the costliest mistakes within an organization stem from a critical misunderstanding of how organizations work, and how to operate effectively within them. If you don't have a workforce thats operating smoothly to accomplish your organizational goals, there's no way you'll succeed in business.
Prof. Longenecker, named by The Economist as one of the top 15 business professors in the world, delivers powerful lectures that explore in depth what he calls "power factors" that can help you achieve better results for your organization.
Part Five: Marketing
Prof. Hamilton has crafted an informative, accessible lecture series that introduces you to the fundamentals, the concepts, the tools, and the applications of effective marketing. Filled with intriguing case studies, expert insights, and helpful strategies, these twelve lectures are crucial for anyone looking to market a product or idea, develop lasting relationships with customers, and strengthen their business savvy.
Professor Hamilton makes the field of marketing fascinating and relevant to all audiences. At the end of this course, he leaves you with a packed toolbox of practical marketing tools for everything from expanding your business to diagnosing weak sales to building more effective relationships with your customers.
+ BONUS: The Art of Negotiating the Best Deal (Valued Over R2,500)
Total Package Valued Over R9,500
Yours for Only R1299
This game-changing content is digitally curated, organised & secured/stored onto a USB Flash Drive, for Convenient Plug & Play Access
Safe Courier Shipping
