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Customer Care - Sarah Cook
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Customer Care - Sarah Cook

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Product details

Condition
Secondhand
Location
South Africa
Product code
16881-16930 BOX346 (445637607367940)
Bob Shop ID
640376310




Title: Customer Care

Sub Title: How to Improve Competitiveness, Staff Motivation and Profitability in Today's Service Driven Organization

Author: Sarah Cook

Publisher: Kogan Page

Year: 1997

Number of pages: 222

ISBN: 9780749420758

Synopsis: In this fully updated, new edition, Sarah Cook draws on her considerable experience of working with an impressive list of global companies. Customers are now more demanding than ever -- organizations have to recognise that purchasing power has strengthened considerably, and has extended very much into after-sales service. This book offers a comprehensive action plan for developing a sophisticated and effective quality-driven customer care program. Emphasis is placed upon strategic aspects, while covering the basics such as customer service point-of-sale, speed of delivery, follow-up, and on the ethos of total quality management and staff motivation in ensuring success.

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