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DEETLEFS ESTATE 1974 MUSCAT D'ALEXANDRIE DESSERT WINE
New
Indicative market price: R31,000
R1,400.00
95% OFF
Closed
18 Sep 16 15:18
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Product details
Condition
New
Location
South Africa
Time Period
Post-1950
Product code
112
Bob Shop ID
244316679
What makes this specific wine so special?
The 1974 Muscat is unique to any other product in terms of the story, the quality and the price.
There is only one batch of 3000 litres of this specific 1974 Muscat d’ Alexandrie available forever and a day.
This 1974 Muscat must be seen as more than a wine; a unique product that is one of a kind in the world of luxury goods. As such it cannot be compared with any other wine.
Third party confirmation on the story, the quality and the price complete the picture.
There is only one batch of 3000 litres of this specific 1974 Muscat d’ Alexandrie available forever and a day.
This 1974 Muscat must be seen as more than a wine; a unique product that is one of a kind in the world of luxury goods. As such it cannot be compared with any other wine.
Third party confirmation on the story, the quality and the price complete the picture.
What is the current cost of a bottle and where can I buy it?
R31,000 per 375ml bottle.
Each bottle will be accompanied by a certificate of authenticity.
Each bottle will be accompanied by a certificate of authenticity.
What determines the price?
Rarity and uniqueness!
There is only 3000 litres of the 1974 Muscat that my father made available, and it can never be replenished.
The rarity, value and price will increase as the demand grows and volumes decrease.
The intrinsic value of a unique product like this is determined by the rarity, availability and future demand.
This wine is being described by some as "liquid gold".
There is only 3000 litres of the 1974 Muscat that my father made available, and it can never be replenished.
The rarity, value and price will increase as the demand grows and volumes decrease.
The intrinsic value of a unique product like this is determined by the rarity, availability and future demand.
This wine is being described by some as "liquid gold".
Is it sold as an investment.
The Deetlefs family will keep a certain percentage as an investment.
Who buys a wine like this?
The discerning individual who is fortunate enough to own and enjoy one of the worlds most rare and unique wines, collectors and/or corporate companies who want to reward their most valued customers.
Since when was it available and was it always at this price? 
This is best explained by a time-line:
1974 - the wager and the "birth" of this wine
1989 - the tank was opened and tasted
2001 - first sales at R165 / 375ml bottle (±$24)
2002 - 1 bottle earned R31,000 (±$4500) in Rome at a charity auction
2003 - price increased to R550 / 375ml bottle (±$80)
2004 - price increased to R1200 / 375ml bottle (±$175)
2004 - realisation that we had a very rare and valuable item urged us to withdraw the Muscat from the market
2006 - Deetlefs branding was changed to reflect the history and values
2007 - we decided to release small volumes very selectively world-wide
Approximately 400 bottles were sold before the withdrawal in 2004. A few individuals were fortunate enough to get hold of some. There are currently three bottles that we are aware of (in the old packaging) in a wine shop in Cape Town available for R29,000.
1989 - the tank was opened and tasted
2001 - first sales at R165 / 375ml bottle (±$24)
2002 - 1 bottle earned R31,000 (±$4500) in Rome at a charity auction
2003 - price increased to R550 / 375ml bottle (±$80)
2004 - price increased to R1200 / 375ml bottle (±$175)
2004 - realisation that we had a very rare and valuable item urged us to withdraw the Muscat from the market
2006 - Deetlefs branding was changed to reflect the history and values
2007 - we decided to release small volumes very selectively world-wide
Approximately 400 bottles were sold before the withdrawal in 2004. A few individuals were fortunate enough to get hold of some. There are currently three bottles that we are aware of (in the old packaging) in a wine shop in Cape Town available for R29,000.
Did the wine create any excitement?
Since the story behind the origin of this unique product became known, it has generated its own momentum.
It was news on television in 2003 (SABC and CNN), as well as on radio in South Africa and various publications (lifestyle-, financial- and wine-publications)
It was news on television in 2003 (SABC and CNN), as well as on radio in South Africa and various publications (lifestyle-, financial- and wine-publications)
weight with packaging: 2.2kg