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Subtitle: How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too) Author: Linda Tischler and David Butler Publisher: Penguin Books (2015) ISBN-10: 0241198372 ISBN-13: 9780241198377 Condition: Very Good. General wear to the cover with some scuffing and creasing along the bottom edge. A price sticker has been removed from the inside of the back cover with some glue sticking to the last page. Binding: Softcover Pages: 237 Dimensions: 23.2 x 15.2 x 1.8 cm +++ by Linda Tischler and David Butler +++ Advice from Coca-Cola's vice president of Innovation and Entrepreneurship: learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions.
